We’re passionate about swimming, and about water, which is why we choose to support community projects that help educate children and adults about the importance of swimming and the environment.

Our idea of ‘community’ is global, covering local communities on our doorstep in the city of Nottingham (UK), as well as initiatives further afield in India & Africa.

These are a few of the community projects we’re currently supporting

Supporting local wildlife

Nottinghamshire Wildlife Trust is the county’s leading conservation charity. Run by local people for the benefit of local wildlife, it manages over 70 nature reserves.

We’ve been supporting them since 2007, and encourage our employees to roll up their sleeves and get their hands dirty by volunteering to help conservation efforts. We also sponsor the Trust’s Wildlife in the Wetlands project, which helps highlight the many fantastic wetland areas across the county, raising awareness of the importance of conserving wetland habitats for UK native species such as otters and water voles.

Speedo support has allowed the Trust to create new initiatives and provide many resources, including guided walks, activity sheets and volunteer support. In addition, we’ve helped make it possible for them to host fun, educational events, such as the recent Migration Day held at the Attenborough Nature Reserve, where children were invited to get involved in mask-making and wetland creature migration games.

Inspiring children to swim

Since 2011, we’ve been helping to inspire 9-11 year-olds in a disadvantaged area of Nottingham by giving them the confidence-boosting opportunity to learn to swim and develop wider life skills.

To do this, we helped create an after-school swim club by donating swimwear and providing financial support to run coaching sessions at a local swimming pool. The swim club is a collaboration between Speedo, the EPIC partnership (a group of schools and other organisations making a difference to disadvantaged communities in the UK) and the Youth Sports Trust (an independent UK charity) which works to improve young people’s prospects through exercise and sport.

In less than two terms, the children had caught the swimming bug, enjoying a new-found confidence in their water skills. Instructors noticed a positive change in pupils’ behaviour and we’re thrilled to report that the children also demonstrated an average 16.5 per cent improvement in their swimming times. Future Speedo athletes? Watch this space.

Swim 'n' survive: Teaching life-saving swimming skills

At Speedo we want to inspire more people to swim. We believe that swimming is a vital life skill that everyone should be given the opportunity to learn.

Sadly, many children, particularly in developing countries, don’t have this opportunity and, as a result, drowning is still one of the largest causes of child deaths in the world today. We want to help put this right, which is why we’ve started working in some of the regions worldwide where children are most at risk.

We’re currently working with local communities in India – where more than 100,000 people drown every year – to implement an initiative called Swim’N’Survive. This is a joint initiative between Speedo and Rashtriya Life Saving Society India (RLSSI), an NGO (Non-Governmental Organisation) working towards saving lives in water. To implement this initiative on the ground, we’ve partnered with International Inspiration, a charity chaired by Lord Sebastian Coe as part of the London 2012 Olympic legacy programme.

Through demonstrations of basic life-saving skills (performed by RLSSI experts) and educational activities based on teaching floating, sculling and object recovery, Swim’N’Survive aims to equip local children with the swimming skills they need to ensure they can survive, and save the lives of others, should they fall into water. Safety and education are at the heart of this initiative, which launched in Bangalore, but we also hope the fun, confidence-boosting activities inspire a life-long love of swimming for the communities involved.

World Swim against Malaria

Malaria kills more than one million people every year, yet nobody need die.

  • 70 per cent of deaths are children under 5 (the equivalent of seven 747 jumbo jets full of children dying from malaria each day)
  • Malaria is the world's single largest killer of pregnant women
  • 90 per cent of deaths are in sub-Saharan Africa

Speedo supports the World Swim Against Malaria, part of the Against Malaria Foundation (AMF), which calls on swimmers everywhere to raise funds to fight one of the world’s deadliest diseases by completing sponsored swims.

Money raised allows the charity, AMF, to buy and distribute mosquito nets (the most effective means of preventing malaria is sleeping under a mosquito net, specifically a long-lasting insecticide treated net) that can prevent the spread of the disease. 100 per cent of the money raised is used to buy the nets. To date, the charity has distributed more than 6 million nets globally.