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The Speedo Fit Pinnacle swimwear range launches
Speedo launches its first body positioning swimwear range, designed to enhance technique and help swimmers achieve their fitness goals
The Fastskin LZR Racer Elite 2 takes centre stage
The world’s most successful suit is reengineered with improved fabrics, powerful compression, new suit colours and a 40% increase in durability of water repellency.
Happy 85th anniversary Speedo!
All of Michael Phelps’ Olympic medals between 2004 and 2012 were won whilst wearing Speedo suits.”
Wearing Speedo, Michael Phelps wins his 22nd medal, becoming the most decorated Olympian of all time.
More swimmers at the London 2012 Olympics wear Speedo than all other brands combined.”
Success at London 2012
At the London 2012 Olympic Games, 57% of all swimming medals are won by athletes wearing Speedo.
Cap, goggle and suit ‘become one’
Speedo launches the Fastskin Racing System: cap, goggle and suit engineered to work as one efficient streamlined form, reducing drag.
Speedo House gets the royal treatment
HRH The Princess Royal officially opens Speedo House, the new global headquarters located in Nottingham’s NG2 business park.
The TriathELITE collection gets an update
Alongside a new range of TriathELITE wetsuits, suits and goggles, Speedo launches the first triathlete-specific iPhone App.
Speedo work with ‘From Somewhere’
Speedo collaborates with sustainable fashion designers ‘From Somewhere’ to create dresses using surplus Speedo LZR Racer suits.
Speedo Sculpture Shapeline swimwear launches
The body-shaping swimwear provides the nearest thing to a made-to-measure swimsuit on the market.
Upcoming FINA rule changes herald a new LZR Racer generation
Speedo’s FINA-compliant LZR Racer Elite, LZR Racer Pro and LZR Racer Comp launch, catering for grass roots to elite-level swimmers.
Happy 80th birthday, Speedo!
The LZR RACER® suit changes the face of swimming
The world’s most technically advanced swimsuit, The LZR Racer, launches and is famously worn by Michael Phelps as he wins 8 golds at the Beijing Olympics.
The Fastskin legacy continues
Fastskin FS-PRO, the fastest, most powerful lightweight suit on the market, launches and 21 world records are broken within 6 months.
Speedo supports the World Swim Against Malaria Foundation
Speedo begins a long-standing relationship supporting malaria charity World Swim Against Malaria Foundation.
Speedo collaborates with fashion label Comme des Garcons.
More swimmers at the 2004 Athens Olympic Games wear Speedo than all other brands combined.”
FASTSKIN FSII launches, reducing passive drag by up to 4%
An evolution of Fastskin, FSII is worn by Michael Phelps during his six gold medal wins at the 2004 Athens Olympic Games.
Speedo celebrates its 75th anniversary
To mark its 75th year, fashion designer Melissa Odabash designs a limited edition anniversary collection, modelled by Naomi Campbell and Yasmin Le Bon.
TriathELITE, the first triathlon collection, launches
Simon Whitfield wins gold wearing Speedo TriathELITE at Sydney 2000, as triathlon is contested at the Olympics for the very first time.
FASTSKIN makes a phenomenal debut
At the Sydney 2000 Olympics, 13 of the 15 World Records and 83% of all swimming medals are won by swimmers wearing FASTSKIN suits.
The world is wowed by FASTSKIN
Speedo launches the pioneering FASTSKIN® swimsuit. Inspired by shark skin, it proves a hit with world-class athletes, including Michael Phelps.
Benoit Leconte swims 5,600km across the Atlantic Ocean in 72 days, swimming up to 8 hours daily.”
AQUABLADE gets the athletes’ seal of approval
At the Atlanta Games, 77% of all swimming medals are won are by athletes wearing Speedo’s latest AQUABLADE swimsuits.
Speedo launches the new AQUABLADE suit
Hot on the heels of the S2000 is AQUABLADE – a new suit design with 8% lower surface resistance.
Speedo makes the world’s first chlorine-resistant fabric
The trailblazing continues as Speedo launches Endurance, the world’s first chlorine-resistant fabric.
The S2000 makes waves in Barcelona
53% of all swimming medals at the 1992 Barcelona Olympics are won by swimmers wearing the newly-launched suit.
The S2000 suit launches, boasting 15% less drag
Speedo’s reputation for innovation continues with the new S2000 suit, designed to reduce drag by 15% compared to conventional swimwear fabric.
Pentland Group takes ownership of Speedo.
Speedo athletes go for gold in Los Angeles
Speedo remains the go-to brand for elite swimmers, with 21 gold, 20 silver and 16 bronze Olympic medals going to Speedo athletes.
[1979-1981] The Speedo trademark is protected in 112 countries
By now, manufacturing and distribution licenses are held in Belgium, Italy and Spain, amongst other countries.
Swimmers finally allowed to wear goggles to compete.”
Speedo is the official Olympic swimwear choice
Speedo is made official swimwear licensee for the 1976 Montreal Olympics, with 52 of 54 teams competing in the brand.
Speedo swimwear dominates in Munich
At the Munich Olympics, a staggering 21 out of 22 world records are broken by swimmers wearing Speedo, while 52 of 58 nations compete in Speedo swimwear.
Speedo pioneers nylon/elastane swimwear
Speedo is the first company to start producing swimwear made of nylon/elastane – still the most popular swimwear fabric today.
Speedo strikes gold at the 1968 Mexico Games
Of the 29 gold medallists, 27 wear Speedo suits. Meanwhile, 22 of the 23 world records are set by swimmers wearing Speedo.
44 countries compete in Speedo swimwear at the Mexico Olympic Games.”
Speedo buys a 30% share of Robert Shall and Co. Ltd
The company is based in Nottingham, England – later to become home to Speedo’s International headquarters, in 2011.
First step towards world domination
Speedo begins exporting to the USA and forms a new international division to monitor markets in New Zealand, Japanese and South Africa.
Nylon swimwear marks another fabric first for Speedo
An established pioneer of swimwear innovations, Speedo launches a swimsuit in the new wonder fabric, Nylon.
Introduction of the flip-turn
The Melbourne Olympic Games sees the introduction of the ‘flip-turn’, which helps swimmers change directions at the pool-end more quickly.
It’s gold at the Melbourne Olympics
Sponsorship of the entire Australian team transforms Speedo into a world famous brand. The team sweep the board with 8 gold medals.
A beachwear classic is born
Speedo’s relationship with the lifesaving community leads to the creation of a brand new style of men’s swimwear – the Speedo Watershort.
Speedo hits the Stock Exchange
Speedo Knitting Mills (holdings) Ltd becomes a publicly traded company on the Sydney Stock Exchange.
The athletes’ choice
Speedo continues to dominate competitive swimming, with an increasing number of athletes choosing to endorse the Speedo brand.
Demands for bikinis sees sales soar
After the war, Speedo opens a new factory to cope with increased demand for swimsuits – spearheaded by the bikini.
The new two-piece is banned on Aussie beaches
Not yet commonly regarded as decent, the bikini is banned by Australian beach inspectors.
The bikini is invented in Paris.”
[1939-1945] Speedo dedicates manufacturing to the war effort
During World War Two, over 90% of output is given to the war effort, making knitwear, underwear, mosquito nets and signal flags.
Speedo forges links with the life-saving community
McRae forms strong links with Australia’s Surf Life Saving Association, an association which continues to this day.
Bare chests and Speedos for the Berlin Olympic Games
Speedo’s popularity continues. Australia’s men’s swimming team wear Speedo, including a daring, bare-chested swim shorts design.
first topless men’s swimsuits are worn in America.”
[1934-1935] Butterfly becomes established
Americans David Armbruster and Jack Sieg invent the double over-the-water arm recovery and dolphin kick respectively, forming the ‘butterfly’.
Medal winner Claire Dennis’ Speedo suit deemed controversial
Despite her medal and world record, Claire Dennis’s Speedo swimsuit causes controversy for showing ‘too much shoulder’.
Olympic success for Australia and Speedo
Los Angeles Olympics: Speedo-wearing Claire Dennis becomes the first Australian woman to set a swimming world record and win a gold medal.
The first heated swimming pools are introduced.”
Swimmer Arne Borg sets a world record wearing Speedo
The Swedish swimmer’s world record achievement establishes Speedo in the hearts and minds of swimmers and the general public.
First Speedo branded swimsuits produced
Speed on in your Speedos
Jim Parsons wins a competition to name the new swimwear with his entry “Speed on in your Speedos”. The Speedo name is born.
The world’s first non-wool suit
Fortitude launches the world’s first non-wool swimsuit in the figure-hugging ‘Racerback’ style, freeing wearers to swim faster.
Lane dividers made of cork are used for the first time at the Paris Olympics, and lines on the pool bottom aid orientation.”
Fortitude makes socks for the Australian army during the World War 1.”
The first factory opens
MacRae sets up a knitwear factory in Sydney’s Regent Street, using the name ‘Fortitude’, taken from the family crest.
Johnny Weissmuller becomes the first man to break the one minute barrier in the 100 m freestyle.
At the Stockholm Olympic Games, women swam competitively for the first time.”
The story begins
Alexander MacRae, a young scot, emigrates to Australia to seek his fortune.