The world’s leading swimwear brand, Speedo, has scooped the ‘Brand of the Year’ accolade in the Sport Fashion/Swimwear category at this year’s World Branding Awards. The awards that are organised by the prestigious World Branding Forum (WBF) were held in Paris on Tuesday 24th March.
The World Branding Forum (WBF) is a global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. It organises and sponsors a range of educational programmes, including collaborations with leading universities and museums. The awards recognised some of the best global and national brands for their work and achievements.
Winners were judged through four streams: brand valuation, consumer market research, public online voting, alongside voting by the World Branding Forum Advisory Council, which is made up of luminaries from the world of branding.
Over 2,500 brands from 35 countries were nominated for the Awards, of which only 119 brands were recognised in their respective categories. Global winners included Cartier, Club Med, Evian, Gillette, Gucci, Hermès, Hilton Hotels and Resorts, IKEA, L’Oréal, Moët & Chandon, Nike, Prada and UPS.
David Robinson, President at Speedo International said: “Since 1928 we’ve been striving to create the most innovative products whilst building a strong brand and relationship with our consumers. The World Branding Awards recognises the achievements of some of the best brands in the world which is why it’s such an honour to win ‘Brand of the Year’ within our category.”
Richard Rowles, Chairman, World Branding Forum, said, “This is a celebration of the hard work that goes into building great brands. As half of the voting is by consumers, winners of the Awards clearly demonstrate that they have built strong brand loyalty among their customers and fans. The Awards is a testament to the people who work behind the scenes in building and maintaining brands."